Maturity Model · Crawl → Walk → Run → Fly

Where you are vs. where you could go

Pick a domain to see its 4-stage progression with named case studies, real tools, the next move to advance, and the canonical pitfall at each stage. All 32 cells pull from the v3 research integrated into the domain files.

Highlight:Or pick one:

Domain ↓ / Stage →

Crawl

Reactive · manual

Walk

Automated inbound

Run

Multi-agent execution

Fly

Fully integrated GTM

Where are you, honestly?

Answer these eight questions (yes/no). Placement uses the v2 framework: 6+ no → Crawl, 4-5 → Walk, 2-3 → Run, 0-1 → Fly.

1. Can you answer 'what is our brand voice?' with a written, version-controlled document an LLM can follow?
2. Do you have observability into every public-facing AI output?
3. Can you produce a defensible attribution model that survives a CFO audit?
4. Do you have multi-source signal monitoring on at least 100 named accounts?
5. Is your measurement triangulated (MMM + incrementality + attribution)?
6. Do you have written runbooks for every agent in production?
7. Can you survive a Brand Governance Agent failure without shipping garbage?
8. Have you killed a synthetic-tested concept before media spend?